Tag Archives: Leah Renter

Target, you get me.

Alright, Target has officially crossed over from like, into the realm of love. That mystical way it knows what I’m thinking. Target could probably finish my sentences. And it always anticipates my needs. For dinner, it knows what I’m in … Continue reading

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Don’t judge me, coupons.

Like any good shopper, I like me a bargain. That’s why I like my Target REDcard. I save 5% each trip and get coupons based on what I buy. A Win in my book. But Target’s “targeting” is a somewhat … Continue reading

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My Grandpa’s loud mouth

What can I say about my Grandfather? Hmm…. He’s always been the story-teller. Known to supply a steady stream of jokes. You laugh, whether 0r not he’s recited the joke 20 times already. Approaching 80, yes 80 this man is … Continue reading

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simple.

Just a simple idea for today- the idea that simple is good. So many people complicate their ideas. In speeches, in the books they write, in how-to’s, in company email, in text messages, by leaving a voicemail, even in a … Continue reading

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America needs a Rebrand

Let’s not waste time talking about Apple, Target, Best Buy, Nike, 3M, Medtronic, Old Spice, Coke, Disney, or Volkswagen. Or even Oprah Winfrey, Lady GaGa, or Charlie Sheen as brands. We’ve got a bigger brand in trouble. We live in … Continue reading

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Baking in UX

                  . What’s with the User Experience┬ádesign frenzy right now? Let’s break it down. I think of UX as the science of designing from a user’s perspective. With intention. Optimized navigation. Clarity. … Continue reading

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Moneyball and Marketing

I have game-changers on the mind. “Adapt or die,” says Brad Pitt in Moneyball. Against a board room of peers, he reminds us to define our problems and objectives. If you haven’t seen it, watch this: “We’ve got to think … Continue reading

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