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Tag Archives: marketing
America needs a Rebrand
Let’s not waste time talking about Apple, Target, Best Buy, Nike, 3M, Medtronic, Old Spice, Coke, Disney, or Volkswagen. Or even Oprah Winfrey, Lady GaGa, or Charlie Sheen as brands. We’ve got a bigger brand in trouble. We live in … Continue reading
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Tagged 2.0, America, American dream, brand, budget, crisis management, crowd source, democracy, design, happiness, infographic, ipad, Leah Renter, marketing, media, mobile, modern, money, Obama, optimism, optimize, rebrand, security, web
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From Marketing to Basketball
Here’s an entrepreneur for the week. Pairing an eclectic background with smarts and sheer hard work, this Minnesota big-timer has taken some risks to move from marketing to basketball. 71 years old and still on his A game. The man … Continue reading
Posted in Uncategorized
Tagged basketball Glen Taylor, business, entrepreneurship, Lynx, marketing, Minnesota, money, printing, risk, sports, Star Tribune, Timberwolves, work
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Moneyball and Marketing
I have game-changers on the mind. “Adapt or die,” says Brad Pitt in Moneyball. Against a board room of peers, he reminds us to define our problems and objectives. If you haven’t seen it, watch this: “We’ve got to think … Continue reading
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Tagged adapt, advertising, baseball, brand, budget, creative, Darwin, engage, facebook, game, interact, Leah Renter, marketing, Moneyball, out-of-the-box, Pinterest, pioneer, social media, technology, trends, underdog
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Rapid Cognition
The post-graduate lifestyle is not so bad. Working part-time, I now have time to enjoy summer, read for recreation, watch films, and even think. Recently I read the book Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell. The … Continue reading
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Tagged blink, cognition, Crash, decisions, first impressions, intuition, Leah Renter, Malcolm Gladwell, marketing, psychology, rapid cognition, read, The Tipping Point
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Learning or unlearning voice?
Today in class, we were reviewing notes from a #pr20 tweetchat last week. One of several big topics was how to balance achieving business objectives, with adding relevant content to online communities. Which leads and which follows? The discussion was … Continue reading
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Tagged authentic, community, content, engagement, interactive, Leah Renter, marketing, objectives, online, organic, social, social media, voice
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