Tag Archives: marketing

Target, you get me.

Alright, Target has officially crossed over from like, into the realm of love. That mystical way it knows what I’m thinking. Target could probably finish my sentences. And it always anticipates my needs. For dinner, it knows what I’m in … Continue reading

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Don’t judge me, coupons.

Like any good shopper, I like me a bargain. That’s why I like my Target REDcard. I save 5% each trip and get coupons based on what I buy. A Win in my book. But Target’s “targeting” is a somewhat … Continue reading

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America needs a Rebrand

Let’s not waste time talking about Apple, Target, Best Buy, Nike, 3M, Medtronic, Old Spice, Coke, Disney, or Volkswagen. Or even Oprah Winfrey, Lady GaGa, or Charlie Sheen as brands. We’ve got a bigger brand in trouble. We live in … Continue reading

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From Marketing to Basketball

Here’s an entrepreneur for the week. Pairing an eclectic background with smarts and sheer hard work, this Minnesota big-timer has taken some risks to move from marketing to basketball. 71 years old and still on his A game. The man … Continue reading

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Baking in UX

                  . What’s with the User Experience┬ádesign frenzy right now? Let’s break it down. I think of UX as the science of designing from a user’s perspective. With intention. Optimized navigation. Clarity. … Continue reading

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Moneyball and Marketing

I have game-changers on the mind. “Adapt or die,” says Brad Pitt in Moneyball. Against a board room of peers, he reminds us to define our problems and objectives. If you haven’t seen it, watch this: “We’ve got to think … Continue reading

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Rapid Cognition

The post-graduate lifestyle is not so bad. Working part-time, I now have time to enjoy summer, read for recreation, watch films, and even think. Recently I read the book Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell. The … Continue reading

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