Category Archives: Uncategorized

Target, you get me.

Alright, Target has officially crossed over from like, into the realm of love. That mystical way it knows what I’m thinking. Target could probably finish my sentences. And it always anticipates my needs. For dinner, it knows what I’m in … Continue reading

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Don’t judge me, coupons.

Like any good shopper, I like me a bargain. That’s why I like my Target REDcard. I save 5% each trip and get coupons based on what I buy. A Win in my book. But Target’s “targeting” is a somewhat … Continue reading

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Restraint like a pro

I visited a friend last night who’s in the hospital. Long story short, he needs surgery on his leg. I wish we had a rave review to give, but the attending staff was less than professional. Everything his mom asked … Continue reading

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Perspective

Everyone’s got one. Perspective: A point of view. A cultivation of billions of unique experiences, making no two people’s perspectives identical. At least I believe. Sure we can share a hometown, family, nationality, religion… But that only guarantees more reference … Continue reading

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My Grandpa’s loud mouth

What can I say about my Grandfather? Hmm…. He’s always been the story-teller. Known to supply a steady stream of jokes. You laugh, whether 0r not he’s recited the joke 20 times already. Approaching 80, yes 80 this man is … Continue reading

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simple.

Just a simple idea for today- the idea that simple is good. So many people complicate their ideas. In speeches, in the books they write, in how-to’s, in company email, in text messages, by leaving a voicemail, even in a … Continue reading

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America needs a Rebrand

Let’s not waste time talking about Apple, Target, Best Buy, Nike, 3M, Medtronic, Old Spice, Coke, Disney, or Volkswagen. Or even Oprah Winfrey, Lady GaGa, or Charlie Sheen as brands. We’ve got a bigger brand in trouble. We live in … Continue reading

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From Marketing to Basketball

Here’s an entrepreneur for the week. Pairing an eclectic background with smarts and sheer hard work, this Minnesota big-timer has taken some risks to move from marketing to basketball. 71 years old and still on his A game. The man … Continue reading

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Baking in UX

                  . What’s with the User Experience design frenzy right now? Let’s break it down. I think of UX as the science of designing from a user’s perspective. With intention. Optimized navigation. Clarity. … Continue reading

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Moneyball and Marketing

I have game-changers on the mind. “Adapt or die,” says Brad Pitt in Moneyball. Against a board room of peers, he reminds us to define our problems and objectives. If you haven’t seen it, watch this: “We’ve got to think … Continue reading

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