Tag Archives: design

Restraint like a pro

Posted on May 29, 2013 by Leah

I visited a friend last night who’s in the hospital. Long story short, he needs surgery on his leg. I wish we had a rave review to give, but the attending staff was less than professional. Everything his mom asked … Continue reading →

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America needs a Rebrand

Posted on May 25, 2012 by Leah

Let’s not waste time talking about Apple, Target, Best Buy, Nike, 3M, Medtronic, Old Spice, Coke, Disney, or Volkswagen. Or even Oprah Winfrey, Lady GaGa, or Charlie Sheen as brands. We’ve got a bigger brand in trouble. We live in … Continue reading →

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Baking in UX

Posted on February 21, 2012 by Leah

                  . What’s with the User Experience design frenzy right now? Let’s break it down. I think of UX as the science of designing from a user’s perspective. With intention. Optimized navigation. Clarity. … Continue reading →

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Maximalism

Posted on January 4, 2012 by Leah

Sometimes, less isn’t more. More is more. I can appreciate minimalism for what it is: clean, simple, user-friendly design. And designers will argue that a whole lot of complexity happens behind the scenes to arrive at simplicity. But what about … Continue reading →

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