Tag Archives: mobile

America needs a Rebrand

Let’s not waste time talking about Apple, Target, Best Buy, Nike, 3M, Medtronic, Old Spice, Coke, Disney, or Volkswagen. Or even Oprah Winfrey, Lady GaGa, or Charlie Sheen as brands. We’ve got a bigger brand in trouble. We live in … Continue reading

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Baking in UX

                  . What’s with the User Experience┬ádesign frenzy right now? Let’s break it down. I think of UX as the science of designing from a user’s perspective. With intention. Optimized navigation. Clarity. … Continue reading

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